Modest Fashion Goes Mainstream: Macy’s Carries Verona Collection

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On the heels of luxury hijabs breaking into mainstream fashion news, we have the exciting news of the retailer Macy’s announcing that they will now carry modest fashion brand Verona Collection online. The modest fashion brand, founded by Lisa Vogl and Alaa Ammuss in 2015, has quickly grown into a powerhouse brand with a free-standing store in Florida.

Verona Collection is also a 2017 Macy’s Emerging Vendor success story from the Macy’s Workshop. “The Workshop at Macy’s is an exclusive retail vendor development program designed to give select high potential minority- and women-owned businesses the tools to better succeed and sustain growth in the retail industry.”

According to Huffington Post, the Verona Collection line at Macy’s e-commerce site will feature a variety of hijabs or headscarves, as well as modest tops, pants, dresses and abayas.

As a Muslim blogger who personally knows Lisa, I am THRILLED for her successes. For now, this line will only be carried on Macy’s website, but I hope this inspires Macy’s to start carrying this line in physical stores soon! What do you think? Let me know in the comments below.

 

Hijab Trend: “Luxury” Hijabs

Haute Hijab Luxury Collection Celestial Silver Hijab
Haute Hijab Luxury Collection Celestial Silver Hijab

Salaam my lovelies! In December, I had the pleasure of meeting Melanie Elturk who is the CEO of Haute Hijab to do an in-office customer interview in New York. I sat down with Alice (Customer Experience at Haute Hijab) and Melanie. It was a heartwarming experience filled with laughs and experiences that only hijabis can understand.

At the time, I was bemoaning how there was a lack of hijabs for special occasions like graduations, birthdays, weddings, and baby showers. I remember how Alice and Melanie glanced at each other with knowing smiles, but they stayed mum about the impending launch of the Haute Hijab Luxury Collection. Sorry, no exclusives here! For an exclusive on the Haute Hijab Luxury Collection line, please check out Pop Sugar Fashion.

Fast forward to this week, and now I know what those smiles were for! The line is just gorgeous. The pricing is definitely not for the faint of heart as it starts from $250 and goes up to $325. I love the intricate beading, crystals, and material and this goes into the price. According to Pop Sugar as told by Melanie:

The Muslim community is, number one, highly educated. And, as a result, pretty wealthy. Our specific customer base has a medium household income of $90K. She has a high educational degree: PhD or masters. We were hearing: ‘My husband is a doctor or I am a doctor, and we always have these formal affairs. I have nothing to wear. I look so frumpy, and I just pale in comparison to everyone who is there.’

But it did resonate a point. Why are there no hijabs that have the detail and quality as clothing does for special occasions? Why are hijabis wearing plain cotton hijabs with their wedding dresses or for their graduations? Shouldn’t there be a better option?

I will congratulate Melanie on producing a beautiful line with stunning marketing pieces such as a flawless teaser video, promotional images, and press. It is the first time I ever saw publications like Pop Sugar or Vogue feature a hijab line and I hope its a trend that won’t go away.

While this may be the first collection that is mass produced for a luxury line, I wanted to share some other brands who are rocking the luxury hijab trend on a smaller scale. Take a look and let me know if I miss any!

Framed People

Framed People Cotton Feathers Hijab in Gray

Framed People is a San Francisco based hijab line that features luxuriously designed hijabs with feathers and other whimsical details.

Framed People is a hijab line that is dedicated to sourcing ethically produced fabrics that are unique, stylish, and comfortable. Their Feather Hijab features cotton feathers versus feathers from an animal which means your conscience can be at rest. For a special occasion, I would recommend the Chif Chif Piping hijab with its beautiful metallic piping. The hijabs range in pricing from $20-$40.

Inayah

INAYAH-BRIDAL1091

This is the LINE I turn to for a hijab that makes me feel special. The heft of the material, the stitching at the edges, all of it is detailed and these hijabs last forever. I just wish they had a little more embellishment. The hijabs range in pricing from $5.99-$45

Vela Scarves

Vela Scarves Platinum Flower Petal Hijab from the Resort Collection

Vela Scarves Platinum Flower Petal Hijab from the Resort Collection

Vela Scarves is a line based in Los Angeles by Marwa Atik. We have known about Marwa’s easy California style for a while and even featured her on a Follow Friday post back in 2013!

Since then, she has grown her hijab line to be a rare combination of high fashion and modesty and it shows. Marwa pores over countless materials and handpicks all of her hijab embellishments. Look at the detail on the Flower Petal Hijab from the Vela Scarves Resort Collection!

According to Vela Scarves, this is the Vela Girl: “She’s fun, modest, intellectual, and is deeply involved in the community. She is well-versed on the latest trends but knows how to make them suit her. The Vela girl knows her decision to be veiled does not fit the mold, but she embraces the opportunity to make her distinction beautiful.”

Some popular Vela Scarves girls are Noor Tagouri who wore this bespoke Vela Scarves hijab featured below for her wedding festivities and Neelam Hakeem who was recently seen dropping lines on P. Diddy’s Instagram.

Noor-Tagouri-_shabster

Vela Scarves range in price from $10.00-$72.95.

Hijab Couture

Hijab Couture is an online boutique based in Houston, Texas which provides custom designed hijabs, headpieces, and veils for weddings or special occasions. It is a boutique by Affaf Nusratullah who not only designs and makes each piece by hand, but she is a makeup artist as well! What a talent mA. Her pricing ranges from $49-$200+.

Hijab Couture 1

Diversity in Modest Fashion?

Modanisa Offers A Look Into the Lack of Diversity in Modest Fashion
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Salaam my lovelies! I hope that you kicked off the New Year with some new resolutions. I started with one of my own: to keep on blogging. Here is why:

The recent Dubai Fashion Week sponsored by Turkish modest fashion line Modanisa was exciting, but also puzzling. Hijabi fashion blogger Manal aka Chinutay shared how she was disappointed to see that there was a lack of diversity on the runway and among the modest fashion influencers asked to attend the show. Here is what she had to say:

“First off, what was obvious was not who was flown out but who wasn’t! I myself (apologies if I missed any influencer), was the only black woman to be flown out and participate out of MANY beautiful influential black women. Whilst there, I’ve had our sisters (WOC who live in Dubai and purchased tickets) come up to me anbd ask me what was very apparent…’Where are all the other black bloggers/influencers?'”

The struggle for diversity in the Muslim fashion world is very real. It seems that the ideal Muslim fashion blogger is thin, light-skinned and very much like an actual fashion blogger with a hijab on top of her head. While these bloggers work very hard to create beautiful content, there are so many more of us who attempt to shed light on the fact that Muslims are a billion-plus deep population with so many more faces and bodies.

For me, it has always been a struggle to find modest fashion clothing that will actually fit and flatter a curvy body type. Admit it, how many of you even follow a plus-size or curvy modest fashon blogger? Yet, we have countless women who wear hijab that fall into this category! How important is it to see a valid representation of the runway of what the actual Muslim population looks like?

This is why I am starting back up on blogging. We NEED diversity. We need more women of color modest fashion influencers. We need more body positivity in the Muslim fashion world. This is my personal truth and I hope that it speaks to your personal truth too. For far too long, we have been silent, but I hope that my blog inspires you to embrace who you are too. I hope that you embrace my personal journey and start your own to love yourself the way that you were made.

Love to you all.

Online Shopping Review: Kohl’s

Salaams my lovelies! It has been a while. I have been trying to be more “in the moment” when it comes to spending time with my family, I have been working on my fitness routine (more to come!) and lastly, just working. As a working mom, it has always been a challenge to publish blog posts, but I promise that I will get more consistent.

One reason I don’t publish as often is that I want to ensure that what I am writing about actually benefits you and that it makes sense from a Hijabilife perspective. I have been looking at sharing things that I personally enjoy versus promotion. Anyhow, with that being said, I will say that as a curvy hijabi, it is super challenging to find flattering trendy clothes.

How do I even begin to describe how I feel like I belong in a Chiquita banana ad when I wear bell sleeves? However, in spite of my initial reservations, I could not help but be tempted by this gorgeous chambray top by LC Lauren Conrad from Kohl’s.

Minara

I have never really shopped at Kohl’s before, but I was convinced by a friend to shop there and that line is amazing! In the picture above, I am wearing head to toe LC by Lauren Conrad line. The top and leggings are both affordable and modest fashion-friendly. The line featured clothing that is double-stitched and from beautiful fabrics. Imagine trendy clothing at Forever 21 prices with the quality of a Banana Republic line.

I ordered my pieces online since I know the selection is wider and I know my sizing. I wear a size Large for this particular line (it runs bigger than most lines). That means that if you wear a Medium, you may want to try a size Small. The shipping was fast and easy and you get email notifications with tracking numbers and an ETA. If you are looking for some spring clothing on a budget, give Kohl’s a try!

Please note: I was not compensated by Kohl’s or LC Lauren Conrad for this review. I purchased all pieces reviewed in this post.

Follow Friday: Mora_Hijabi

Monira Uddin

Monira Uddin translates hijab trends with a modern mom twist.

Salaams my lovelies! I hope that you are doing well inshallah. It has been ages since I have done a Follow Friday, but this one is super special to me. It is a Follow Friday on my big sister Monira Uddin! I love all my hijabi fashionistas on Instagram, but it has been rather challenging to find popular Instagrammer hijabis that are petite and curvy. That is why I love following my big sister @Mora_Hijabi. She is athletic and a mom so she takes modest fashion trends and is able to translate in a more every woman way for me. Just look at her rocking a fur vest with that plaid shirt. I will admit that I ran to Target to buy a vest because I love copying my big sister.

She is the hijabi next door that you would want to be friends with and have chai with. She also knows how to throw some amazing Pinterest worthy parties. We all know that being a Muslim mom who works can be a juggling act, so she recently launched her own blog about being a working hijabi mama over 35. Check out her blog here.

She is an amazing person inside and out. I am so lucky to have had a big sister like her to look up to and now I get to share her talents with all of you. Let me know what you think. Do you have a big sister that you just love? Let me know in the comments below.

Curvy Hijabi Brand To Watch: Styled by Zubaidah

Styled By Zubaidah

Styled By Zubaidah offers plus size hijabis stylish yet modest clothing options.

Salaam my loves! It really has been a long time since I have blogged. This time, it is because I am stuck in the throes of being a new mama to the most wonderful little boy alhamdulillah. Between working full time and taking care of two little ones, it doesn’t leave much time for blogging.

However, now that I am a second time mom, I have noticed that the weight I gained from this pregnancy has not been coming off quite so easily. As a result, I am now plus size. Yes, I can honestly admit that I am a size 10-12 instead my usual size 6-8. It hasn’t been too hard on me to recognize that, but what has been hard is trying to dress modestly without wearing a tent-like mumu.

Enter Styled by Zubeidah. Zubaidah Abdul-Hakim, founder and sole designer for Styled by Zubaidah says, “My product is designed for the Curvy Muslim Woman who has always found it difficult to purchase clothing that fits her well, maintains her modesty, and still makes her feel unique and beautiful.”

She founded the line in 2013 for plus sizes 12 and larger. While her line is targeted for plus sized hijabis, she also designs for hijabis with curves in mind. Her pieces are not just larger versions of what is already out there. She uses fabrics that are stretchy but not clingy, fabrics with fun patterns, and other design techniques to ensure that plus size hijabis look beautiful in a tasteful modest way.

So if you are a curvy hijabi looking some modest fashion options without the hassle of layering, check this line out. I will be styling her cream abaya on Instagram soon, so keep an eye for it inshallah.

Hijab Trends: Kimono Cardigans

Kimono cardigan

Kimono cardigans are great layering piece for modest outfits.

Modest outfits pulled together by stylish hijabi bloggers have never been hotter. One hot hijab trend for summer has been the kimono cardigan. It is lightweight and skims over areas where hijabis tend to be modest. I personally love the kimono because it allows you to layer without adding too much bulk which is especially nice for curvy hijabis. Let’s be real: curvy hijabis have to be a little more creative if we want to translate what most hijabi bloggers wear into our own closet.

Kimono cardigans are versatile. You can pair the kimono cardigan with a jumpsuit, jeans, flowy palazzo pants and even layer on top of maxi dresses. It adds a layer of texture and interest to an outfit. For more of a fitted look, you can add a belt like the image above. Lengths of kimono cardigans vary, but I personally prefer longer ones since I am a petite hijabi. When I wear longer cardigans, it tends to lengthen my whole body versus cutting the visual lines and making me look too squat. I love that the kimono cardigan can work for any body shape.

It is also a great piece for a hijabi in any age group. When I was rocking my kimono cardigan, my mother in law loved it so much. So I surprised her with her own kimono and she rocks it all the time now alhamdulillah. Since the kimono is more of a trendy piece, I tend to stick to more affordable options.

Here are my top affordable picks for a kimono cardigan:

Urban Outfitters Floral Kimono

Forever 21 Eyelash Lace Kimono

Forever 21 Long Floral Lace Kimono

Zara Flowing Kimono Jacket

Are you rocking the kimono this summer? What are your favorite kimono cardigans? Let me know in the comments below:

Has Hijabi Fashion Gone Too Far?

Hijab Fashion

Does modest fashion have to be so serious?

Salaam my lovelies! I hope you are all doing well inshallah. I know I haven’t posted in a long time. It is not because I don’t love to write; I really do. I LOVE that my writing has resonated with so many readers and that I get the most lovely comments on my posts. However, the divisiveness in our little hijabi blogger community has left me shaken. As you remember, I viewed being a hijabi blogger as a chance for Muslim women to regain our narrative back. Modest fashion is a part of that, but I also wanted to blog about other Muslim American topics such as raising good Muslim children, having a healthy Islamic marriage and even where to get good halal food.

However, it seems that there are a lot of trolls who persist in tearing hijabi bloggers to shreds. I have written about this before, but I will actually share an incident that has bothered me immensely. We all know how I have my Follow Friday posts on Hijabi Life. I actually posted a Follow Friday post on a sister named Imaan Ali who used to blog on a blog called The Hijablog. We all know hijab is an extremely personal experience and that there are ups and downs in everyone’s faith. So for hijabi bloggers to document our lives is very hard to begin with. So you can imagine how much backlash Imaan got for making the very personal decision to take her hijab off.

Here is the thing: She is still the same person. She is still a human being. Do you really think trolling her or any bloggers who admired her will really change the situation? I know she is not the first hijabi blogger to take her hijab off (Winnie Detwa also received backlash for taking her hijab off too). However, I don’t expect her to be the last. How terrible is it that we are so quick to bash the bloggers we so ardently adored? Personally, I don’t want to be adored. I want to be able to share my own thoughts and feelings in the hopes that it provides some souls a little comfort in their own lives. I think it is wrong how we have quickly made hijabi bloggers the end all be all. Please avoid taking bloggers on as idols. I don’t think a single blogger wants to be idol worshipped like a celebrity is in Western culture. And if there is a shred of pride from cult status, then we as bloggers need to be aware that showing off is so dangerous that it’s like the black ant on the black rock in the night with no moon. It can sneak up on you like this.

And here is my quandary: Should I keep blogging about hijabi fashion? I feel like it has taken on more baggage than I was aware of. It also limits my writing. I want to be able to write and help others. With the situation in Gaza, I can’t help but feel silly to write about just modest fashion. I would like to share more Islamic/DIY/political posts though. If you agree or disagree, please let me know. I am not asking you readers to all agree with me, but I do think that we need to have some more tolerance and forgiveness in our own hearts. The way we treat others in this world is how God will treat us when we meet him. Let us have more mercy.

Modest Swimsuits for Summer

Madamme BK Modest Swimwear

The Hijablog rocking a Madamme BK modest swimsuit.

Salaams my lovelies! I hope you are all doing well inshallah. I know that since summer has arrived, I have seen my spare time shift to spending more times outdoors, in the sun, and even by the pool. Yes, I wrote the pool. Contrary to what some hijabis think, you can spend time at the pool or beach and still be modest. Long ago, I remember that I had to resort to wearing long sleeved shirts and quick drying workout pants in order to “swim.”  One of the saddest things I can confess is that since I wore hijab at such an early age, I never really learned how to swim! I could never find a modest outfit that allowed me to swim or learn to swim properly. Inshallah, I plan to learn to swim soon since swimming is one of the activities the Prophet (saws) recommended all believers should know (along with riding a horse and archery). When the burquini came on to the scene, I viewed it as an opportunity to learn the skill I so badly wanted to learn.

Alhamdulillah, we have come a long way from one hijabi friendly swimsuit line to a medley of modest swimwear options. Here are some great hijabi swimwear options if you are looking for the perfect modest swimsuit:

  1. Madamme BK: Seen on the likes of Yaz the Spaz, the Hijablog, Indahnadapuspita, and other hijabi fashion icons, this modest bathing suit is perfect for the fashionista type who doesn’t want to compromise her sense of style  or modesty while she is out at the pool or beach.
  2. Simply Zeena: This line of swimwear are for the practical hijabis who need a suit that is functional and not too frilly. This line is perfect for young hijabi moms who don’t want their kids tugging on their suit.
  3. Modest Sea: A line of swimwear for the athletically inclined. The aerodynamic suits with racing stripes and sporty details are ideal for a hijabi who loves to work out and play hard.
  4. Burqini: I couldn’t ignore the original modest bathing suit for hijabis could I? An old standby and the brand trusted by Australian lifeguards.

Do you have a modest bathing suit that you love? Share the love and let us know in the comments below!