Salaam my lovelies! In December, I had the pleasure of meeting Melanie Elturk who is the CEO of Haute Hijab to do an in-office customer interview in New York. I sat down with Alice (Customer Experience at Haute Hijab) and Melanie. It was a heartwarming experience filled with laughs and experiences that only hijabis can understand.
At the time, I was bemoaning how there was a lack of hijabs for special occasions like graduations, birthdays, weddings, and baby showers. I remember how Alice and Melanie glanced at each other with knowing smiles, but they stayed mum about the impending launch of the Haute Hijab Luxury Collection. Sorry, no exclusives here! For an exclusive on the Haute Hijab Luxury Collection line, please check out Pop Sugar Fashion.
Fast forward to this week, and now I know what those smiles were for! The line is just gorgeous. The pricing is definitely not for the faint of heart as it starts from $250 and goes up to $325. I love the intricate beading, crystals, and material and this goes into the price. According to Pop Sugar as told by Melanie:
The Muslim community is, number one, highly educated. And, as a result, pretty wealthy. Our specific customer base has a medium household income of $90K. She has a high educational degree: PhD or masters. We were hearing: ‘My husband is a doctor or I am a doctor, and we always have these formal affairs. I have nothing to wear. I look so frumpy, and I just pale in comparison to everyone who is there.’
But it did resonate a point. Why are there no hijabs that have the detail and quality as clothing does for special occasions? Why are hijabis wearing plain cotton hijabs with their wedding dresses or for their graduations? Shouldn’t there be a better option?
I will congratulate Melanie on producing a beautiful line with stunning marketing pieces such as a flawless teaser video, promotional images, and press. It is the first time I ever saw publications like Pop Sugar or Vogue feature a hijab line and I hope its a trend that won’t go away.
While this may be the first collection that is mass produced for a luxury line, I wanted to share some other brands who are rocking the luxury hijab trend on a smaller scale. Take a look and let me know if I miss any!
Framed People is a hijab line that is dedicated to sourcing ethically produced fabrics that are unique, stylish, and comfortable. Their Feather Hijab features cotton feathers versus feathers from an animal which means your conscience can be at rest. For a special occasion, I would recommend the Chif Chif Piping hijab with its beautiful metallic piping. The hijabs range in pricing from $20-$40.
This is the LINE I turn to for a hijab that makes me feel special. The heft of the material, the stitching at the edges, all of it is detailed and these hijabs last forever. I just wish they had a little more embellishment. The hijabs range in pricing from $5.99-$45
Vela Scarves is a line based in Los Angeles by Marwa Atik. We have known about Marwa’s easy California style for a while and even featured her on a Follow Friday post back in 2013!
Since then, she has grown her hijab line to be a rare combination of high fashion and modesty and it shows. Marwa pores over countless materials and handpicks all of her hijab embellishments. Look at the detail on the Flower Petal Hijab from the Vela Scarves Resort Collection!
According to Vela Scarves, this is the Vela Girl: “She’s fun, modest, intellectual, and is deeply involved in the community. She is well-versed on the latest trends but knows how to make them suit her. The Vela girl knows her decision to be veiled does not fit the mold, but she embraces the opportunity to make her distinction beautiful.”
Some popular Vela Scarves girls are Noor Tagouri who wore this bespoke Vela Scarves hijab featured below for her wedding festivities and Neelam Hakeem who was recently seen dropping lines on P. Diddy’s Instagram.
Vela Scarves range in price from $10.00-$72.95.
Hijab Couture is an online boutique based in Houston, Texas which provides custom designed hijabs, headpieces, and veils for weddings or special occasions. It is a boutique by Affaf Nusratullah who not only designs and makes each piece by hand, but she is a makeup artist as well! What a talent mA. Her pricing ranges from $49-$200+.