Sephora + Pantone Color IQ station in San Francisco

Are you always searching for the perfect match in terms of foundation makeup? I know have! In fact, for me, searching for my HG (holy grail) foundation has taken years! It was actually easier to land my hubby than it is to find a perfect match for my skin tone with a foundation.

I tried the wide spectrum of Bare Minerals to Armani Luminous, and still no luck.

As a woman of color, I think it is quite challenging to find a foundation color that is not too chalky, but at the same time, not too muddy.

Well that is a thing of the past now! The geniuses over at Sephora seem to have a solution to the problem of finding the right color match in terms of foundation makeup. They have partnered up with Pantone to create a Color IQ.

What happens is this:

First, they ask you your makeup preferences. For example if you want full coverage versus sheer.

Second they take this amazing little scanner:

and they scan your face in a few different areas.

Since the skin color on our face varies in different areas, the machine then averages the skin tone of the various scanned spots to come up with the perfect match.

Finally, it pops up a list of perfect foundation matches for your skin tone. The lovelies at Sephora will then offer you samples of each foundation match to try at home. This allows you to find the best match for your own skin tone!

I think it’s brilliant! What about you? Have you tried this out yet? It’s only available in Sephora in NYC and SF for now, but I bet it will hit more stores soon.